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With over 25 years of experience in Ad Design and Marketing, Earl is well qualified
to run this business! He has worked for both advertising agencies and several larger corporations who use them. Having come
up as an award-winning Designer/Art Director, Earl understands of the importance of advertising imagery that is impactful,
clean and professional.
Yet, his years in Direct-Response Marketing have taught him how critical it is to value
"communication" even above artistic effect. If an advertising piece does not get its message across, it FAILS, ...
no matter how "cool" or trendy it looks, or how many awards it wins.
Prior to running Weldon Design,
Earl worked as Sr. Designer/Art Director for DMW Worldwide and The McClure Group in Wayne, PA; Design Director for Lippincott
Williams & Wilkins; Art Director for Roska Direct Marketing and USI Advertising; and Advertising Manager for Michael's
Furniture Warehouse.
Earl earned a BA in Art/Design from Bob Jones University in Greenville, SC, with a minor in
Psychology. He's also had numerous courses in computer graphics programs and attended seminars on business topics such as
management techniques, prioritizing, and staff motivation.
He has written articles which have appeared in "Perfect
Register," the newsletter of IBS Printing, and "PDMA News," the newsletter of the Philadelphia Direct Marketing
Association, and he's had work featured in "Instant & Small Commercial Printer" Magazine.
Awards
have included several "Benny" Awards from the Philadelphia Direct Marketing Association (PDMA), including work done
on one Best of Show, and also a Neographics Gold Award for Excellence.
Please feel very free to contact Earl at
(215) 947-4753 to discuss future projects!
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